For Superstar’s 50th anniversary, Adidas pays tribute to this legendary shoe by customizing it for all kinds of urban personalities who make use of it. Adidas had the need to highlight the characteristics that led to the creation of each shoe; for example, how comfortable they are combined with the firmness of their sole, the striking of diamonds, the timelessness of a model, the tradition and culture of a city, among others.​​​​​​​ ¶ We had the opportunity to help them communicate these concepts through posters that reflect small universes inspired by each model. We analysed each shoe and its materials (feel, weight, texture, colour) in order to create sceneries which would interact with them, but mostly make them stand out, inmersed in ad-hoc atmospheres.


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The Others