Barcelona
Design Week
2021

We teamed up with Barcelona centre de Disseny to create the visual identity for Barcelona Design Week 2021. The goal was to create a timeless graphic system that was relevant for 2021 and the years to come, serving as the base for all future endeavours of the organisation. ¶ The challenge of the project was to create an identity that would be capable of showcasing the work of diverse fields within the design sector, such as graphic, industrial, architecture, fashion, to name a few. In addition, we needed to guarantee its relevance over time, while respecting their brand identity up to this moment.

Think
Design
Act

Three main elements constitute the concept: First, the (simplification of the logo) results in bold initials that provide a striking visual effect. Then we conceive the Design Week as a fragment in time in which all of these activities happen. Therefore, evolving the initials to (variable frames) in which all of the content will be showcased. ¶ Last but not least, we gave a twist to the brand’s claim, by associating a (geometric shape) to each of the concepts to better represent and expand the identity in every level.

Credits

( Client )
Barcelona centre de Disseny

( Branding )
The Others