We were presented with the goal to visualise in a physical way the strong sense of belonging that this community has, as well as making them feel closer to Cisco. ¶ We started our collaboration by developing a strong concept that will help us moving in the direction of connecting better the audience to the event creating a strong sense of belonging that this community has, as well as making them feel closer to Cisco. Feel more connected, in an experiential way. We wanted to visualize it in a physical way. In an event that hosted more than 15,000 tech professionals that attended to an astounding amount of events and workshops, we decided we would give them the chance to be part of the most iconic Cisco image: their Bridge.